Hairstory New Wash Original Purple Cleansing Cream for Blonde, Gray & Silver Hair – Sulfate-Free Purple Shampoo Alternative to Tone Brassiness & Condition, 8 Fl Oz Refill Pouch

NEW WASH ORIGINAL PURPLE– 8oz REFILL POUCH HAIRSTORY New Wash Original Purple is a detergent-free cleansing cream designed to gently cleanse, condition and tone blonde, gray, silver and platinum hair in one simple step. Unlike traditional purple shampoos that can leave hair dry, dull or over-processed, this sulfate-free formula helps neutralize brassiness while preserving your hair’s natural moisture balance. Powered by nourishing ingredients like aloe vera, jojoba oil, sunflower seed oil and antioxidant-rich botanical extracts, New Wash Original Purple helps support a healthier scalp while enhancing shine, softness and manageability. The result is brighter, cooler-toned hair that feels hydrated, clean and refreshed after every wash. Perfect for color-treated and natural blonde tones, this purple cleanser helps protect against fading caused by repeated washing, UV exposure and environmental stressors while helping extend time between salon visits. HOW TO USE: Apply generously to wet hair from scalp to ends. Add a small amount of water to activate and evenly distribute the formula. Massage thoroughly into scalp and hair, leave on for 2–5 minutes, then rinse completely. Use every wash or as directed by your colorist.

• TONES & BRIGHTENS BLONDE HAIR — Neutralizes brassiness and unwanted yellow tones in blonde, gray, silver and platinum hair while enhancing shine and vibrancy wash after wash
• DETERGENT-FREE PURPLE CLEANSER — Unlike traditional purple shampoos that can dry out hair, this sulfate-free cleansing cream gently cleanses, conditions and tones in one simple step without stripping natural oils
• SUPPORTS HEALTHIER HAIR & SCALP — Formulated with aloe vera, jojoba oil, sunflower seed oil and botanical extracts to help nourish the scalp barrier while leaving hair softer, smoother and more manageable
• HELPS EXTEND HAIR COLOR — Designed to help preserve salon color by protecting against fading caused by UV exposure, overwashing and environmental stressors while keeping cooler blonde tones balanced
• HOW TO USE – Coat wet hair from scalp to ends with a generous amount of New Wash. Add a splash of water - this is essential to activate and emulsify the formula into a milky consistency. Work thoroughly into hair and scalp with scalp brush or fingers. New Wash only cleans what it touches. Let sit for 2-3 minutes, then rinse out as thoroughly as you massaged it in